World HOt toPPIX

When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being.

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When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus groups.

For the second year in a row, General Motors is claiming that it aired the most watched ad during the most watched event in U.S. TV history. We are speaking of the 30-second spot entitled "Green Hell" featuring the Cadillac ATS that aired during the game's most tense moments, right after the official two-minute warning was reached. The time was 9:37 PM EST and, according to analysis by Kantar Media, more people were watching NBC's broadcast at that time than any other.

And since this year's Super Bowl was again viewed by another record audience ? 111.3 million viewers in the U.S., not to mention over a billion worldwide ? the ATS ad therefore becomes the most watched advertisement on television in U.S. history.

We said this is the second time that GM has claimed this crown. The first was with last year's Camaro commercial called "Miss Evelyn." To see the two most watched spots in U.S. television history back-to-back, just follow the jump.

DETROIT ? Cadillac's 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday's Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday.

Kantar Media's Super Bowl audience study found that the Cadillac spot reached an audience rating of 43.5, highest among all advertising spots shown during the NBC-TV telecast. With Super Bowl XVLI reaching a record U.S. television audience of 111.3 million viewer), this means the Cadillac spot had the highest audience ever for a single commercial.

"We have a big message this year ? Cadillac is expanding with new models challenging the world's best luxury cars. This stunning viewership data proves that Cadillac's big message reached the largest audience," said General Motors Global Chief Marketing Officer Joel Ewanick. "When it comes to Super Bowl ads, everyone has opinions on their favorites. But it's a fact that this Cadillac spot had the biggest audience during the game."

The Kantar Media analysis showed that spots airing in the hotly contested game's fourth quarter had higher viewership than those appearing earlier. Cadillac's spot, called "Green Hell," aired at 9:37 EST, during the game's "two-minute warning" official timeout.

The previous record for the largest audience viewing a single commercial was "Miss Evelyn," a spot for the Chevrolet Camaro in Super Bowl XLV last year. The U.S. telecast of the Super Bowl has achieved record audiences for three years running.

The Cadillac commercial features footage of the upcoming 2013 ATS being tested in Germany, in preparation for its launch this summer into compact sedan category, the world's most-significant luxury car segment.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.Related Gallery2013 Cadillac ATSCategory:

We are for sure going to cut trillions from the U.S. budget.GM will not get another bailout.They will end up in default again at the hands of their BLOODSUCKING UNION.Thanks for nothing OBUMMER.

Union thug Obama and his NLRB have convinced me to stay away from union made products. I could maybe buy a Ford." Chevy runs deep" into the tax payers pocket.

A toyota made in a good ol right to work state will do just fine.In the last 4 years i have spent around 300k on new GM cars and trucks.No more. sold my last chevy 6 mos ago.

Not all unions are bad for business and/or workers. UAW has a horrible track records though. I say disband the UAW and have auto manufacturers and US auto workers form a new union from scratch.

The Camaro ad was fun. The ATS one is just cheesy and tedious. Beside the obvious awkwardness of explaining to the potential buyers of an alleged super-duper sports sedan what and where on Earth is Neurburgring (along with the stock ominous voice designed to convey how important Cadillac feel about themselves), they keep recycling the 'Ring theme with just about each new car model for the last 10 years. Clarkson already made subtle fun of Cadillac's silly obsession with the 'Ring back when the first generation CTS-V was introduced, which was some 8 years ago, and they still keep singing to this boring tune as if there were no other chunk of smooth asphalt on the face of Earth that could pass as a reasonable testing ground for a modern car. In fact this whole BMW chasing theme gets kind of pitiful and subservient. Wake up Cadillac you already proved you can make a perfectly competent modern luxury car with the CTS, time to move on - or it will be too late, AGAIN!

A mini-toy Cadillac. How about a real Caddy with a v-8 and rear drive like the cars they try to compete with? All their cars are compact or smaller except the Escalade which is their best seller. Until Obama took over, Cadillac was working on a bigger rear drive to give them a car for those who want a luxury car.

Also, Cadillac wasn't working on anything RWD that was larger than the CTS until recently. Just as they started testing and developing the new XTS sedan, design and development started on their halo car that will replace the XTS in a few years, which will be RWD.

http://www.youtube.com/watch?v=fTkDMPJRiKs&feature=related: Best GM commerical ever, and maybe the best valued vehicle they have ever made. BRING IT BACK.

these car companies are making the decision for me to keep my G8 easier and easier everyday. It runs circles around the 3 and 5-series, and cost me about 9 grand less than the base model of any BMW or Cadillac available today.

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